U-cef Hanjani is the founder of ceft and company—New York, an innovative advertising and product positioning agency. Previously he worked for the global advertising firms Ogilvy & Mather, J. Walter Thompson, and Kirshenbaum Bond and partners. He has spent the last ten years creating award winning television and print work for clients such as IBM, Jaguar, Tommy Hilfiger, Target, and the San Francisco AIDS Foundation. Mr. Hanjani also serves as creative director of Soma magazine, an internationally acclaimed publication focusing on fashion, culture, and the arts. Mr. Hanjani's extensive experience includes directorial credits; his films have been shown at the Film Arts Festival in San Francisco and Passport Cinema in New York.